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Steps to a Successful, Search Engine Friendly Website
The world wide web is changing at a rapid pace. Telephone book directories used to be a primary form of advertising for many small businesses, but that is quickly changing. More customers are finding the products and services they 
need online. Marketing for this new generation of consumers is critical for the success of businesses.
The advantages are great: Online marketing is usually less expensive than traditional methods of advertising. A wealth of information can be posted on your site, reducing phone calls and office time.
If you have not yet placed your business online, the steps you take initially are extremely important and will benefit the business years down the road. A well designed site may easily pay for itself many times over.
Components of a well designed site:
- Choose a keyword rich domain name
- Include descriptive titles, keyword rich descriptions, and relevent content
- Include high quality photos
- Market your business online and offline
- Make sure your website is search engine optimized
- Post your website address everywhere
- Have the site designed professionally and have it built "from scratch."
- Consider a maintenance contract or Content Management Software to keep your content fresh