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Search engine friendly titles, content, and page descriptions
You may have noticed that when you click on a website, your browser displays a title describing the content of the website at the top of the window. If you search for a business or service on search engines, a brief description of each business is displayed under each listing. Both the title and description of a website are extremely important. A keyword rich title and description will help boost your business listing on search engines and draw web surfers to your site. I consider a good title and description critical to your website’s success. Most professional web designers are careful to include relevant, rich titles and descriptions in the web pages they design.
Once you get the web surfer to click on your site, it’s important to keep them there. Most web surfers spend only a few seconds on a site before leaving. Web surfers browse content quickly, look for bulleted lists, and do not read through lots of text. Although you want enough of rich content to give viewers the information they need, it needs to be designed in such a way that it’s easy to read and viewers can click on more content if they need it. Good articles about your business and small video clips help to keep your visitors on your site longer.
Before designing your website, it’s important that you allow adequate time for me to sit down with you and get to know your business, your client or customer base, and your business niche. This helps me to develop the best content, titles, and descriptions for your business. If your time is limited, this can easily be done via email or phone.
Back to "Steps to a Successful, Search Engine Friendly Website."